CLIENT:  YOKED FIT
PURPOSE: Develop a new logo and brand identity
APPLICATION: Digital media & print

YOKED FIT is a partner training program developed by long-time CrossFit athletes parental dynamic duo, Pat and Taz Barber.

The main idea behind "Yoked" stems from the piece of farming equipment that is used to hold two animals side-by-side while plowing a field. Initially the logo was a direct representation of a yoke. However, work on the website had already begun and the initial concept did not reflect the brand identity that was being established.

After reviewing the website progress and social media posts I readjusted the direction of the logo to be primarily text based. Checkout the design progress below!