CLIENT: Mind Of Your Own Society (PAK)

BRIEF: This logo was developed for a coaching center in Pakistan, catering to people who were previously homeless. The goal of the center is to provide support and encouragement to those experience a "stagnant" time in their lives.

The client wanted a simple yet iconic logo that had deep thought and meaning behind it.

"We now want to start a society, called the MOYO which stands for Mind of your own. 

I want the logo to be very iconic and mature. It can be type based of icon based, that choice is left on you. The logo should be able to symbolise growth, courage success and progression, however there should be a concept behind it. No colour preference."

I was very methodical with the creation of each concept. Every element of each concept had a reason behind it other than simply being aesthetically pleasing.