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AcuSense

 

Final Concept

 
 

CLIENT: AcuSense

BRIEF: The client wanted "to go with a proper logo that doesn't necessarily have to be a letter. We were thinking the simplest way to integrate would be to have a logo that would go to the left of the original "AcuSense" 

To give you some thoughts on what we actually provide to our clients, here are a few key points that we would like to convey in the logo:

  • we are an advanced technology using revolutionary tech
  • we look through videos (and images) frame by frame and extract audio and visual information in order to index our search. 
  • our search algorithms can find the needle in the haystack through all types of multimedia, whether the exact picture ("men playing poker indoors") you're looking for or the exact clip ("hillary clinton talking about war on iraq")"
 
 
 

For us, we wanted to experiment with different icons that represented "searching." To do this we explored variations of the standard magnifying glass icon as well as others that utilied more layer based iconography.


VIDEO

Here is a quick video of the logo construction process for the magnifying glass inspired concept.

Music by: Aire Atlantica