CLIENT: Turicum Fitness (Zurich, SUI)

BRIEF: "We started CrossFit Turicum in 2010 and were primarily a CrossFit gym only. With time our base in Zurich, Switzerland, grew to a 500 squaremeter gym and we have 2 other gyms in Winterthur and Chur...We are mainly a CrossFit Gym but provide Athletic Training (for Professionals), Corporate Fitness, Personal Training and have a Physiotherapy in our gym... 

Concerning CrossFit we were the first European CrossFit Gym southern from Sweden, that qualified for the Games. The problem is, people from the CrossFit scene know about us, but outside of that, it is not really recognizable, what we offer all in all. And here CrossFit is trending, but still, Fitness is the keyword, that people are googling when it comes to Training.

So we thought it now is the time for a rebranding...1 Name, 1 website and a simple, but concise rebranding. As opposed to 5 Names, 5 Websites and every of them with their own social media appearance."