BAY NATIVES

CLIENT: United Natives (formerly Bay Natives)

BRIEF: The client wanted to create a lifestyle brand heavily rooted in the local and urban pockets of the greater San Francisco Bay area. The logo needed to avoid stereotypical, or "overused" Bay Area imagery/landmarks.

The client also wanted to ensure that the logo/brand could be easily adaptable to other markets and regions, for example "Hudson Natives" - NY, "Wrigley Natives" - CHI, "Jolly Old Natives" - "la Ville Lumière Natives" - Paris, etc. Click through the slides below to check out the logo concepts and progression.

UPDATE: This project is still in progress as "United Natives"

Concept 1

Concept 1 (Stacked)

Icon Concepts

These icons were made by "completing" the letter "A" from the logo type. I wanted to be sure to include the feathers for customization purposes.

Since the Bay Area has a dense population of professional and college sports teams, I felt color-themed icons dedicated to specific teams would easily, and immediately appeal to different demographics.

GG Concept

This graphic was created "just for fun," potentially as a graphic for a t-shirt or flag.

I came up with a minimalist depiction of the golden gate bridge, and added a golden orb in the background to pay homage to the iconic California sunsets.

Concept 2

New Concept Board

These monograms were created after discussing a name change with the client.

Given the current global political and racial tensions, the client wanted to pursue a more powerful and unifying name: United Natives

"United Natives" Emblem Concept