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BRICK LA "Landmark Tee" (Concept)

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This design was another proposed concept for my “Landmark Series” line of shirts and apparel for BRICK Sport Performance Training.

Similar to the New York, Chicago, and Boston designs (below), I wanted to create a design that could be instantly associated with the location. As with my other gym shirt designs, I also wanted to create a shirt that members could wear outside of the gym environment as a lifestyle/street wear option.

To tie in BRICK brand aesthetics I included BRICK’s orange Pantone color as well as a subtle usage of their iconic kettlebell logo disguised as a bumper sticker. I also manipulated the van license plate to further distinguish the graphic as a BRICK design.