BRICK LA "Landmark Tee" (Concept)
This design was another proposed concept for my “Landmark Series” line of shirts and apparel for BRICK Sport Performance Training.
Similar to the New York, Chicago, and Boston designs (below), I wanted to create a design that could be instantly associated with the location. As with my other gym shirt designs, I also wanted to create a shirt that members could wear outside of the gym environment as a lifestyle/street wear option.
To tie in BRICK brand aesthetics I included BRICK’s orange Pantone color as well as a subtle usage of their iconic kettlebell logo disguised as a bumper sticker. I also manipulated the van license plate to further distinguish the graphic as a BRICK design.