2017 CrossFit Open [CF Boro}
CLIENT: CrossFit Boro (Statesboro, GA)
PURPOSE: 2017 CrossFit Open Commemorative Shirt
APPLICATION: T-Shirts
This graphic was created for CrossFit Boro and their members in anticipation of the 2017 CrossFit Open. With the graphics for this shirt we wanted to include 5 key elements: the CF Boro icon, the word "Open," the year, the words "Team Boro," and some nod to fitness or fitness equipment.
The design went through many iterations, and in the end the clients chose a design (shown) that they felt best reflected their vision and brand. With each iteration, we held true to the initially established 5 key elements. Flip through the carousel below to check out some of the other concepts.