WarriorZ Health & Fitness Info Flyer

Elk Grove, CA

In Search of Consistency

I worked with the owner of WarriorZ H&F to create a quick info flyer for their gym in Elk Grove, CA. WarriorZ is preparing for a "re-launch" and looking to streamline their branding and marketing efforts, as well as create a consistent brand identity.

This flyer is the first step to increasing their brand presence in the Northern California market. 

While they are looking to re-vamp their brand, I wanted to keep some elements of the old logo to appeal to their loyal member base. To accomplish this, I included subtle instances of the "Z" enclosed in a shield container. I also used the shield container for the coaches pictures to keep consistent elements throughout the flyer.

The previous logo included a similar shield style design enclosing the Z at the end of the "WarriorZ" logotype.