These materials were developed for BRICK Northern California's "Check In & Win" Promo. Members and visitors are encouraged to "check-in" on any social media platform, or post a photo of themselves at the gym using the hashtag #BRICKncal. Checking in enters them into a raffle to win various swag  every month.

The first item I created for this promotion was the counter card. I wanted to create an eye-catching card that wasn't too "in your face" yet still caught people's attention when they walked in the door and up to the front desk. I also tried to keep these materials somewhat generic with the mindset that they can be implemented across all BRICK locations.

As with all BRICK media and promotions, these materials had to adhere to BRICK branding guidelines.